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Macy’s kicks off annual Believe campaign in support of Make-A-Wish®

Date

November 14, 2016

The magic of Macy’s Believe campaign returns for the ninth year to celebrate the season’s spirit of generosity and goodwill while benefitting Make-A-Wish. From November 4 through December 24, 2016, “Believers” of all ages can bring their stamped letters to Santa to a local Macy’s store or send a letter by visiting macys.com/believe. For each letter received, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help grant the wishes of children with life-threatening medical conditions.

This season also marks a major milestone, as Macy’s celebrates $100 million in total giving to Make-A-Wish since 2003. That represents nearly three wishes granted every day for the past 13 years, and more than 2.4 million people impacted in total wishes that Macy’s has helped grant, including wish kids and their families, volunteers, community groups, nurses, doctors and more.
Four Macy’s stores within Make-A-Wish® Central New York’s service region are participating in the Believe campaign. Those stores include Destiny USA in Syracuse, Sangertown Square in New Hartford, Great Northern Mall in Clay, and Oakdale Mall in Johnson City.

Macy's Believe Promotion PHOTO Caption
The annual Macy’s Believe Campaign in support of Make-A-Wish kicked off Nov. 1 and will continue through Dec. 24. For each letter received, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help grant the wishes of children with life-threatening medical conditions.

About Make-A-Wish® Central New York

Make-A-Wish Central New York is a nonprofit, tax-exempt organization dedicated to granting the special wishes of children between the ages of 2 ½ and 18 who are living with life-threatening medical conditions.
In granting these wishes, Make-A-Wish strives to provide the child and family with a bit of respite and extra-special memories of joy and laughter. Make-A-Wish is able to continue to share the power of a wish® thanks to the generous support of individuals and corporations throughout its 15-county region, which includes Broome, Cayuga, Chenango, Cortland, Herkimer, Jefferson, Lewis, Madison, Oneida, Onondaga, Oswego, Otsego, St. Lawrence, Tioga and Tompkins counties.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

Press Contact

Dyana Smolen
PR / Communications Manager
5005 Campuswood Drive
East Syracuse, NY  13057

Phone : (315) 475-9474
Fax : (315) 475-9476
qfzbyra@znxrnjvfupal.bet

Make-A-Wish® Central New York
5005 Campuswood Drive
East Syracuse, NY 13057
(315) 475-9474
Toll Free (800) 846-9474