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Macy’s kicks off annual Believe campaign in support of Make-A-Wish®


November 10, 2015

The magic of Macy’s Believe campaign returns for the eighth year to celebrate the season’s spirit of generosity and goodwill while benefiting Make-A-Wish®. From November 6 through December 24, “Believers” of all ages can bring their stamped letters to Santa to a local Macy’s store or send a letter by visiting For each letter received, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help grant the wishes of children with life-threatening medical conditions.

New this year, Macy’s Wish Writer stylus and app are a fun way for kids to learn the magic of giving through interactive games and write the most magical letters to Santa. Available at participating stores and, the stylus can be purchased for $14.99 with $1 from each sale going to Make-A-Wish.

Four Macy’s stores within Make-A-Wish Central® New York’s service region are participating in the Believe campaign. Those stores include Destiny USA in Syracuse, Sangertown Square in New Hartford, Great Northern Mall in Clay, and Oakdale Mall in Johnson City.

Last year, Make-A-Wish Central New York surprised 17-year-old Wish Kid Shytarra of Watertown at Macy’s Destiny USA, letting her know her wish was coming true. The wish announcement was one of 50 made nationwide in recognition of Macy’s annual “Believe Day” – a nationwide campaign to benefit Make-A-Wish.

Macy's Believe Kickoff to Benefit Make-A-WishWish Kid Shytarra learned her wish was coming true on national Believe Day 2014. Shytarra, left, is pictured at Macy's Destiny USA with then store manager Luana Lovenguth.

About Make-A-Wish Central New York
Make-A-Wish Central New York is a nonprofit, tax-exempt organization dedicated to granting the special wishes of children between the ages of 2 ½ and 18 who are living with life-threatening medical conditions. In granting these wishes, Make-A-Wish strives to provide the child and family with a bit of respite and extra-special memories of joy and laughter. Make-A-Wish is able to continue to share the power of a wish® thanks to the generous support of individuals and corporations throughout its 15-county region, which includes Broome, Cayuga, Chenango, Cortland, Herkimer, Jefferson, Lewis, Madison, Oneida, Onondaga, Oswego, Otsego, St. Lawrence, Tioga and Tompkins counties.

About Macy’s
Macy's, the largest retail brand of Macy's, Inc.(NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers. For Macy’s media materials, including images and contacts, please visit the online pressroom at

Press Contact

Dyana Smolen
PR / Communications Manager
5005 Campuswood Drive
East Syracuse, NY  13057

Phone : (315) 475-9474
Fax : (315) 475-9476

Make-A-Wish® Central New York
5005 Campuswood Drive
East Syracuse, NY 13057
(315) 475-9474
Toll Free (800) 846-9474